Buy Trustpilot Reviews – Everything You Need to Know in 2025

Trustpilot is one of the world’s most recognized review platforms, hosting over 120 million customer reviews across more than 750,000 businesses. For companies trying to build brand trust online, a positive Trustpilot profile is often seen as essential.

As a result, some businesses turn to buying Trustpilot reviews to boost their reputation quickly. But does it really work? Is it safe or legal? What are the risks and benefits?

In this comprehensive guide, we’ll cover everything you need to know before you buy Trustpilot reviews in 2025.

What Is Trustpilot?

Trustpilot is a public, third-party review platform founded in Denmark in 2007. It allows consumers to leave reviews of businesses they’ve interacted with. Reviews can be verified (invited by the business) or organic (written by the public).

Trustpilot reviews often appear in:

• Google search results (with star ratings)
• E-commerce websites and landing pages
• Paid advertising (e.g., Google Seller Ratings)
• Business listings and affiliate sites

A strong Trustpilot profile can significantly increase click-through rates, conversions, and credibility.

Why Do Businesses Buy Trustpilot Reviews?

Although Trustpilot encourages authentic customer feedback, businesses buy reviews for several reasons:

✅ Build Reputation Quickly

Startups and new businesses may buy reviews to build initial trust when there are few organic testimonials.

✅ Improve Star Ratings

Moving from a 3.2 to a 4.5-star average can dramatically affect conversions and public perception.

✅ Compete in Crowded Niches

In industries like SaaS, e-commerce, or dropshipping, reviews are a competitive weapon. Many businesses fear being left behind if competitors buy reviews.

✅ Counter Negative Reviews

If a few negative reviews tank your score, buying positive ones may be seen as a “balancing” tactic (though ethically questionable).

Types of Trustpilot Reviews for Sale

Not all paid reviews are the same. Here’s a breakdown:

Type of Review	Description	Risk Level
Verified Reviews	Submitted via invite link, shows “Verified” tag	High (hard to fake)
Organic Reviews	Posted by real or fake customers manually	Medium
Geo-Targeted Reviews	Reviews from specific countries (e.g., UK, USA)	Medium
Aged Accounts Reviews	From Trustpilot accounts with older activity	Low to Medium

Most sellers provide non-verified reviews, as verified ones require actual customer interactions.

Where Do People Buy Trustpilot Reviews?

Reviews can be purchased from:

• Specialized black-hat vendors
• Freelancer platforms (Fiverr, SEOClerks)
• Telegram and Discord groups
• SEO agencies offering reputation management
• Bulk review marketplaces

Some sellers offer:

• 5-star reviews with custom content
• Drip-feeding over several days
• Reviews from aged or geo-targeted accounts
• Replacement guarantees for removed reviews

Prices vary:

• $10–$50 per review (for high-quality, aged accounts)
• Bulk deals may reduce cost per review

Potential Benefits of Buy Trustpilot Reviews

Despite the ethical gray area, some businesses believe the benefits outweigh the risks.

✔️ Rapid Credibility Boost

A sudden boost in positive reviews can:

• Improve first impressions
• Increase conversion rates
• Build buyer confidence

✔️ Enhanced SEO & Visibility

Trustpilot star ratings often appear in:

• Google Search via Rich Snippets
• Paid ads via Google Seller Ratings
• Review aggregator platforms

Higher ratings improve click-through rates, indirectly boosting SEO.

✔️ Increased Social Proof

More reviews = more legitimacy in the eyes of customers, even if they don’t read each one.

Risks of Buying Trustpilot Reviews

Now, let’s get real—there are serious risks to buying fake reviews.

❌ Violates Trustpilot’s Guidelines

Trustpilot explicitly prohibits buying or incentivizing reviews. If detected:

• Reviews can be flagged and removed
• Your profile may receive a “red badge” warning consumers
• You could be permanently banned

❌ Legal Risks

In countries like the UK, USA, and EU, fake reviews are illegal. Regulatory bodies (like the FTC) can:

• Issue fines
• Launch investigations
• Prosecute businesses for deceptive practices

❌ Loss of Reputation

If the public or competitors expose your fake reviews, the PR backlash can be worse than having no reviews at all.

❌ Account Suspension

Trustpilot uses algorithms and manual moderation to detect:

• IP duplication
• Similar writing patterns
• Multiple reviews from same user/device

You may lose multiple fake reviews overnight—and your investment.

How Trustpilot Detects Fake Reviews

Trustpilot uses several methods to detect fraudulent reviews:

• AI-powered moderation
• IP address tracking
• Browser/device fingerprinting
• Cross-checking user behavior across profiles
• Community flags and manual audits

Once flagged, fake reviews may be:

• Removed without notice
• Used as evidence for penalizing the business profile

Signs of Fake Trustpilot Reviews

Many consumers and competitors can spot fake reviews. Here are common red flags:

• Too many 5-star reviews posted in a short period
• Generic language like “Great service!” or “Excellent company”
• No mention of specific product or experience
• Reviewer has only 1 review on their profile
• Reviews posted from unrelated countries

Once noticed, anyone can flag a review on Trustpilot, triggering a manual investigation.

Are There Safer Alternatives?

Yes. If you want to grow your Trustpilot profile legitimately, here are better options:

✅ Use Trustpilot’s Invite System

Send review invites via email or SMS through Trustpilot’s dashboard. Verified reviews build more trust and are harder to remove.

✅ Offer Exceptional Service

Deliver a strong customer experience that naturally earns positive feedback.

✅ Automate Review Requests

Use platforms like:

• Trustpilot’s API
• Shopify or WooCommerce plugins
• Zapier + Gmail automation
• Post-purchase email flows

✅ Incentivize Feedback Carefully

Avoid offering money or discounts in exchange for reviews. Instead, say something like:

“Your honest feedback helps us grow and improve.”

This complies better with platform rules.

Alternatives to Trustpilot

If you’re struggling on Trustpilot, consider building reviews on:

• Google Business Profile
• Sitejabber
• Yotpo
• Reviews.io
• Facebook Reviews

These platforms may be more flexible and offer other integrations.

Buying Reviews vs. Building Trust – A Comparison

Factor	Buying Reviews	Earning Reviews Ethically
Speed	✅ Fast	❌ Slow but steady
Risk	❌ High	✅ Safe
Cost	❌ Ongoing	✅ Free (except effort)
Trustpilot Compliance	❌ Violates TOS	✅ Fully compliant
Long-Term Benefit	❌ Short-term gain	✅ Long-term reputation

Final Thoughts: Should You Buy Trustpilot Reviews?

Short answer: No.

While buy Trustpilot reviews may offer a temporary reputation boost, the long-term consequences—legal, ethical, and reputational—can be severe.

Instead of risking your business for fake testimonials, focus on:

• Delivering great service
• Asking customers for honest feedback
• Using automation to scale ethical reviews
• Investing in transparent customer relationships

Reputation is hard to earn and easy to lose. Build it the right way.